Chapman says the study shows that health officials need to target specific audiences, such as students in a particular dorm or who eat at a particular cafeteria, and tailor their information to those audiences. For example, telling them where the nearest washrooms are, or pointing out where hand sanitizer units are located. "The more specific the information is for an audience, the better off you are," Chapman says.

Chapman adds that health authorities also need to use language appropriate to their target audience. "For example, don't refer to something as a 'gastrointestinal illness,'" he says, "instead, tell them 'this could make you puke' or 'dude, wash your hands.' The idea is to craft compelling messages that create discussion in that audience. Make them talk about it."

Chapman also says that health officials should take advantage of social media, such as text messaging and Facebook, to raise awareness. "If your audience consists of students," he explains, "you should use media that students use.

"Campuses need to expect outbreaks will happen and plan accordingly. Have the response tools in hand."

Source: North Carolina State University