In the past five years, health professionals have shifted towards using online sources of information. This shift has been significant and universal. According to the Canadian Medical Association, 95% of Canadian physicians now use the internet for professional reasons. 70% now access the internet at least daily and spend 8 - 12 hours per week online. Data from Manhattan Research (US) and MD Insight (Canadian) shows that 50% of all continuing medical education (CME) is now done online and 71% of physicians intend to further decrease their participation in live CME and Increase it in online CME. A study published in JAMA concluded that "Appropriately designed, evidence-based online CME can produce objectively measured changes in behavior as well as sustained gains in knowledge that are comparable or superior to those realized from effective live activities."

"An mdBriefCase online CME course costs less than 10% of the cost of traditional CME on a cost per participant basis. Plus, online CME has a significantly greater effect on behaviour than live CME" said Cynthia Hastings-James, president of rxBriefCase. "Given the reach, convenience and impact on practice, online CME is a fundamental component of optimizing patient care in Canada."

Source: MDBRIEFCASE

Source: RXBRIEFCASE

Source: FLU VIRUS UPDATE