Anthem focuses on the importance of pregnant women, children, young adults, and other priority groups getting the H1N1 flu vaccine. It is 30 seconds long. Parents focuses on parents of young children and is available in 3 formats: a 25-second format in English with 5 seconds for states to add a customized message; a 30 second version in Spanish and English; and a 10 second version in English. Pregnant Women focuses on the importance of pregnant women getting the H1N1 vaccine. A 30 second version is available in both Spanish and English. A 10 second English version is also available. Beat Poetry focuses on why the H1N1 vaccine is critical for young people. It is 30 seconds long. Young Adults encourages young people to get vaccinated. It is available in 30 second and 10 second formats.

RADIO

There are three new 30-second radio spots available:

Fight the Flu “ Parents. Available in English and Spanish in 30 second and 60 second formats. Fight the Flu “ Pregnant Women. Available in English and Spanish in 30 second and 60 second formats. Fight the Flu “ Young People. Available in 30 second and 60 second formats.

Children, young adults under 25, pregnant women and adults 25-64 with underlying health conditions, like asthma, are more susceptible to falling ill to the H1N1 flu and are at higher risk for serious medical complications, including hospitalization and death.

The Centers for Disease Control and Prevention estimates that between April and October 17, 2009, 22 million people were infected with the 2009 H1N1 flu, 98,000 H1N1-related hospitalizations occurred, and there were 3,900 H1N1-related deaths.

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