Health plans and population health companies must take a leadership role in proactively communicating this flu season, said Margot Walthall, Senior Director of Silverlink ™s Population Health Solutions. With all the nuances in vaccine recommendations for the various segments of the population, there will inevitably be confusion and anxiety as we approach a possibly severe flu season. Educating consumers on the importance, availability, and priority targets of the two flu vaccines is a top priority for all health plans in the next six to 10 weeks. Also, in this economic environment, the health plans that have determined to cover the cost of the H1N1 flu vaccine should make sure high-risk groups know that.

To help healthcare enterprises effectively communicate with members this flu season, Silverlink, the leader in healthcare communications, is today announcing flu outreach solutions. These solutions proactively educate consumers about both seasonal and H1N1 flu by delivering timely, relevant, and population segment specific information on this global health issue. Outreach programs include interactive education about the seasonal and H1N1 flu, its symptoms and how it spreads; educating consumers on preventive actions to stay healthy including seasonal and H1N1 vaccine information; as well as providing consumers information on what to do to if they become symptomatic. In addition to these outreach programs, Silverlink also offers inbound communications solutions designed to quickly answer frequently asked questions (FAQ). The FAQ solution provides members with up-to-date flu and flu vaccine information, as well as plan-specific and localized prevention resources.

Source: Silverlink Communications, Inc.